Parides

Couture refers to handmade garments that are tailored specifically for high-end customers or fashion runway shows to illustrate upcoming trends in the industry. In a city as happening and enigmatic as Miami, URock Couture channels the vibe of the city and transforms it into exclusive featured designer clothing.

About Parides

Parides is an American brand that was founded in early 2003 by Shahida Clayton, an entrepreneur and designer with a vision to create a bold and upcoming fashion line. Clayton launched her startup after almost a decade’s worth of experience in the design and production of attire for boutiques all around the world. This includes areas such as Australia, the United States, the Middle East, and Europe, allowing her to broaden her experience as an expert in the field.

In 2012 her brand took on the spotlight as Parides debuted in the LA Fashion week 2012 to exhibit its Spring/ Summer collection of 2013. According to modern critics, her designs made quite the impact as they incorporated a sense of elegance to the Boho chic look.

What makes Parides exclusive?

The Parides fashion is more than a just another luxurious designer line. It is considered the city’s signature look. Every one of these dresses are carefully crafted to make a bold yet sensual statement. Clayton’s dresses and designs are created using organic material, natural dyes, and a unique set of crafting techniques to give each piece a chic yet innovative 3-dimensional waterfall effect.

When you wear a gorgeous Parides dress, you will feel as if you have just left the runway. The aesthetic appeal and striking visuals of these designs ensure that every detail adds a touch of class.

Upon being debuted in the 2012 LA Fashion Week Spring/ Summer collection, Clayton’s fashion has been worn by many famous celebrities such as Paris Hilton and Alessandra Corine Maria Ambrosio (who has been the face of leading brands such as Ralph Lauren and Armani Exchange in the past).

To the naked eye, Clayton’s designs look like bursts of color mixed together to create an alluring and almost memorizing effect. However, upon closer inspection, these colors compliment each other to create an elegant, feminine, and playful design. The Macaw collection is a classic staple that contains Shahida Parides signature elements so that you create a lasting impact on your audience. The hand-embellished design and overall structure of the dress are contrived in a such a way that it can be worn for drinks with your friends on a Friday just as easily as it can wear to a romantic candlelit dinner on a Saturday. This allows for a convenient transition between occasions.

The Parides Novajo collection features a collision of bright sunset colors mixed with soft shades of blue followed by detailed heritage print. The unique low front and low back design of this dress add to the wearer’s aesthetic appeal while simultaneously hugging the curves to produce a graceful silhouette. The accented waist is accentuated by the waterfall design of the dress, creating a flair for the spectacular. This charming creation characterized by the ethnic print in the front and the back will give you a look that will help you stand out from the rest of the crowd.

The Parides brand spends much effort into their designs to ensure the customization and quality of their dresses as well. They are guaranteed to be the perfect fit.

This couture line is designed in a manner that will allow you to love life no matter your mood. In the event that you are feeling bold and dramatic, Parides eccentric designs such as Safari jungle line allows you to feel and look great, whether you are at a high-end event or out on the town with your significant other. This versatile print can be worn in combination with bright jewelry or accessorized with a belt around the waist to create a powerful look. It will leave you feeling fierce and fabulous.

What this means for you

Shahida Clayton launched her business with the aim of producing a clothing line that empowered women to walk with a sense of pride, power, and fashion leadership. Inspired by her surroundings, world travel, and a more natural atmosphere, Shahida transformed her perception of the world around her into artful masterpieces for consumers to adore.

Best of all, each of the Parides dresses featured here were made exclusively for URock Couture. At URock Couture, we are able to guarantee the authenticity of Shahida’s couture line. The dresses sold at our boutique as part of the Parides line are made just for you.

Access to the runway’s most exquisite pieces has never been more enticing. The clothing designed by Parides will guarantee your personal satisfaction, as URock Couture believe these unique designs will create a lasting impact both in your life and in your personal style.

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  • Parides – Heritage Fushia One Size Fits All Women’s Dress

    Every Parides Dress is created by master designers for a captivating rock couture look. Countless hours are spent creating these fashion forward masterpieces, as many of Parides's Dress are made custom for U Rock Couture.

    The excellence and quality of all our products are created with skill, quality and advanced fashion consideration.

    $395.00
    $395.00 Select options
  • Parides – Safari Jungle Women’s Dress

    Every Parides Dress is created by master designers for a captivating rock couture look. Countless hours are spent creating these fashion forward masterpieces, as many of Parides's Dress are made custom for U Rock Couture.

    The excellence and quality of all our products are created with skill, quality and advanced fashion consideration.

    $395.00
    $395.00 Select options
  • Parides – Novajo Long Blue Women’s Dress

    Every Parides Dress is created by master designers for a captivating rock couture look. Countless hours are spent creating these fashion forward masterpieces, as many of Parides's Dress are made custom for U Rock Couture.

    The excellence and quality of all our products are created with skill, quality and advanced fashion consideration.

    $395.00
    $395.00 Select options
  • Parides – Yellow Navajo Women’s Dress

    Every Parides Dress is created by master designers for a captivating rock couture look. Countless hours are spent creating these fashion forward masterpieces, as many of Parides's Dress are made custom for U Rock Couture.

    The excellence and quality of all our products are created with skill, quality and advanced fashion consideration.

    $495.00
    $495.00 Select options
  • Parides – Amazonia Orange Macaw Women’s Dress

    Every Parides Dress is created by master designers for a captivating rock couture look. Countless hours are spent creating these fashion forward masterpieces, as many of Parides's Dress are made custom for U Rock Couture.

    The excellence and quality of all our products are created with skill, quality and advanced fashion consideration.

    $389.00
    $389.00 Select options