About Us

Be Caliente,
Be Fashionable.
Nestled for over 20 years in the sexy streets of South Beach, U Rock Couture has been an iconic destination for Miami’s fashion-forward international visitors + locals. Our designer products are sought and worn by numerous celebrity type profiles, while being a staple fashion at various high-profile events.

From our fashion inventory to our walls and decor, we pride ourselves on high-fashion, uniqueness, and flare – the culture of the U Rock Couture brand. Our rock-couture inspired designers include: Versace, Philipp Plein, Robin’s Jean,  King Baby, BB Simon, Baccio Couture, and more.

We are continually searching for the latest trends + styles to bring to our store to share with you – the couture connoisseur. Recently, we have brought our designer products online, and you can shop our exclusive styles and brands from the luxury of your home or phone.